Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
There a few terms you should know about Google Analytics. You’ll see them often in your Google Analytics data, and you’ll use them when you need.
Dimensions—A dimension is a descriptive attribute or characteristic of an object that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics.
Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.
Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.
Users—Users who have had at least one session within the selected date range. Includes both new and returning users.
Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.
Pages/Session—Pages/session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
Avg. Session Duration—The average length of a session.
Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).
New Sessions—An estimate of the percentage of first-time visits.
Goals—Goals let you measure how often users take or complete specific actions on your website.
Conversions—Conversions are the number of times goals have been completed on your website.
Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic.
Acquisition—Acquisition is how you acquire users.
Behavior—Behavior data helps you improve your content.
What do you think? Have you used all of your Google Analytics options?
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