Penguin Update:
Google says they hope to release a new Penguin update that is updated by itself in the next several months.
Google’s Gary Illyes announced that their Penguin does currently run slowly but they are working hard to make it update literally in real time. Meaning that the algorithm will get data that is refreshed all the time, continuously. Currently, the data has to be manually refreshed to see any ranking changes for sites impacted by Penguin.
Gary explained it is hard for Google to do this right now because it requires a lot of reworking the algorithm. But that is their goal, to make the Penguin algorithm run by itself, without manually refreshing any data. Gary also said that this is not the case with Panda, they don’t see it running continuously but rather requiring a manual data refresh.
Gary said this is months and months away and didn’t give us a date for when webmasters can expect this change.
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