Content Marketing & SEO: The Bigger Picture

SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes.

Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based on content planning and content promotion.

In other words, by linking SEO to an effective content marketing strategy, a fairly new entrant into a hyper-competitive niche dominated search results and built a powerful brand. This report will show how you can achieve similar results in your industry.

SEO Is More Than Just Traffic, Conversions & Revenue

There are 4 key elements to an SEO plan developed around a content marketing strategy:

1. Find out what people want and give it to them.
2. Use retargeting lists to communicate with them, even after they leave your site.
3. Make special price offers on your product or service if prospects act now.
4. Evolve a smart content marketing plan to build content that pulls in your target customers.

If you look carefully, there’s nothing there which is “click/traffic” focused. All those tactical SEO elements exist, but grow really powerful when integrated into a bigger plan.

What Leaders Must Know About Content Marketing & SEO

Content marketing is not paid content disguised as editorial content.

Done correctly, content marketing is an excellent way to build a relationship with customers. A well-implemented content strategy establishes trust and authority in the market. It positions your company in the middle of the research and buying cycle, so that you can take control of what they see, read, think and do.

Being found on organic search results and attracting traffic to your site makes it possible to engage people and convert them into fans and customers. And all those clicks and traffic from Google results are free.

The crucial concept behind effective content marketing, then, is to tell stories that people find interesting.

Your content should not be perceived as “marketing” or “selling.” You’ll sell more by NOT selling! While your content is designed to eventually develop awareness, close sales and create advocacy for your brand, it should stay focused on helping, creating value for customers, and meeting their needs.

This way more people will find your content, giving you wider reach and impact. Your content marketing strategy helps differentiate you from the crowd.

Content Marketing Lets You Dominate A Niche & Become The Market Leader

The business case for content marketing is clear: If you want to build your brand to become the market leader you must OWN the niches in your market.

You can achieve this goal by using keyword research and SEO analysis performed by an experienced consultant to tap into the holy grail of search behavior – a search user’s needs, questions and intent.

From current and historical data, you can find out what individuals…

• are concerned about (fears)
• are curious to know (interests)
• are seeking solutions for (problems)
• are dreaming about having (desires)

Putting The Cart Before The Horse

Clients sometimes ask: “Why isn’t content marketing working for us?”

The answers are often obvious — and common across many companies and industries. Here are some of the reasons for content marketing being ineffective, and some simple ways to avoid those mistakes.

1. Weak Content Planning

Be smart about creating content. Planning your content is key. There’s nothing “new” about content marketing, even though it’s now a popular buzz word. SEO consultants have spoken about it for years, just calling it by other names. Whatever we call it, planning it is important.

2. Failing To Integrate Content Marketing Into Digital Channels

Many organizations fail to plan their digital channel marketing. Their process of ordering fresh content is seriously flawed. Investments should be greater in stories that people are actually interested in, and content that demonstrably converts better.

3. Not Realizing the Difference Between Advertising and Marketing/Content

Some organizations think content marketing is about

• producing a piece of content
• having people to see it
• booking orders from convinced prospects

But really, content marketing is about

• connecting with your audience
• building trust
• becoming an authority
• being the one that they remember when it’s time to order
• gaining mindshare as the go-to-guy or company

If your current content marketing strategy revolves around writing and distributing content “advertorials,” then it’s time for a rethink. Creating a mashup of advertising and content will only result in a low-performing piece published under the alibi of “content marketing”. You’ll pay money for advertising to lead traffic to the content, which dies down in a few weeks when the campaign ends.

Why is this practice so common, especially when it doesn’t work?

4. Lack of Knowledge About Digital Marketing

It’s easy for an agency or consultant to pander to a client’s demand for new buzzwords and services, without having to take the time and trouble to understand how the business really works.

I’m not accusing some agencies or consultants of intentionally trying to fool someone into investing in an inefficient model. But lacking the right knowledge and expertise still leads to failure, even if the actions are taken with the best purpose and intentions in mind.

Lack of knowledge about digital marketing is a problem. CMOs and strategy directors should know reasonably well how Google works, and understand intersections between organic search and other marketing in the organization’s overall strategy. Unfortunately, many are outdated when it comes to digital marketing.

This leads to their companies implementing strategies that an expert would quickly identify as useless or counter-productive. Silo-thinking condemns their content marketing strategy to mediocrity. All the while, their competitors are thriving and gaining market share.

To avoid this, you must:

• Take research and planning seriously
• Involve an experienced SEO consultant to uncover what people want
• Get access to valuable historical search data
• Ensure the content you’re creating takes you closer to your business goals.

5. Shortsightedness and Ad Hoc Work Patterns

Online digital content has a long shelf-life. But many organizations view their content marketing through a “campaign lens”.

Prioritizing and delegating are crucial skills for a CMO or strategy director. Busy with many other things, most take an ad hoc approach, focusing for a week on one thing, and on something else the week after. Whenever the going gets tough, or results are not as they hoped for, someone cracks the whip – and they become more confused and disorganized.

Instead, they should step off the hamster-wheel, review the situation and focus on whatever has worked for them already. Getting a content marketer and SEO consultant together to prioritize areas to focus on will make all activity more cost-efficient.

6. Content Overload

In the content glut of the World Wide Web, it’s tough to differentiate yourself. SEO is a great way to find more effective ways to reach your target audience and stand out from the crowd.

Content marketing is less about “content” and more about “marketing.”

If you take a shortcut and hire content writers to throw something together, and sprinkle some SEO “secret sauce” over the mess, you’ll only get a temporary quick-fix — and a bad one at that. Consulting experts at content marketing and SEO can help spot opportunities and craft content that’s interesting to customers.

Businesses should think about content marketing as inbound marketing, rather than push marketing. You must get involved, stay focused, and be consistent over time. Content marketing is a marathon, not a sprint.

7. “Campaign” Thinking

Content marketing can’t be a campaign that you launch whenever you want to sell more products. Ordering a batch of articles or advertorials just before the campaign goes live leaves little time for research and planning. Precious opportunities are lost.

Once the campaign ends, the content is forgotten — only to repeat the cycle next year. Content planning can keep your content relevant for longer, make it stronger over time, rank it better and beat your competitors on search results. That makes content marketing much more effective — and profitable.

8. Making Content The Goal

Too many organizations jump directly to production and churn out content without researching and planning it. As a result, they skip over the most important part: what the market and their prospective buyers actually want and need.

Doing this is naive and ignorant. Google has vast treasure troves of data about search volumes, trends, seasonal changes and popular search terms. Tapping this data to tailor and structure your content marketing is smart and helps you serve clients well.

Content marketing is not about what you want people to know– it’s about the needs and interests of the customer.

Your content marketing clock should tick on your customers’ schedule, not your own. Content marketing is about building and strengthening a relationship with your customers. So it shouldn’t be mistaken for advertising.

How To Find What People Want?

There are many tools to guide you.

• Google Keyword Planner is a good starting point, where you can type in keywords and discover how popular they are.
• Keywordtool.io is a logical second step, because it gives you more specific information about searcher intent through long tail keyword phrases.
• SEMrush helps study what your competitors are doing. You might get ideas to expand and broaden your approach, or go deeper into sub-niches or find new ones to explore and research.

Conclusion

I’ll leave you with some final takeaways:

1. Investing in content marketing without SEO is sub-optimal. You will limit your own success and end up publishing content that no one is interested in.
2. Effective content marketing will help build your brand and attract more qualified leads and paying customers.
3. Intersections of SEO and content marketing, where experts work together, will generate better outcomes.
4. Evergreen content lasts for years. Traffic, leads and sales will not stop when a campaign is over, but continue for many years.
5. Content planning and content promotion can help you leverage the incredible power and longevity of content marketing and SEO.

(Courtesy by: SearchEngineLand)

Before Posting on Social Media Platforms

Keeping a steady stream of content available on your social media accounts is easier than ever. There are countless free tools you can use to keep social media from sucking all of the available hours out of your day. But before you start scheduling out social media posts for the next six months, there are a few things you need to do. Here’s a helpful checklist to look over before you post on social media.

Read the article you are linking to

Seems pretty self explanatory, right? Well, you would be surprised how many times I have clicked on a link that has NOTHING to do with the description in the tweet or Facebook post. Yes, it does take an extra 10-15 minutes to actually read through the article you are sharing, but trust me it’s worth it. If you don’t, you might be sharing a link to an article your company doesn’t even agree with.

Ask yourself, “Is this right for my audience?”

It’s really important to use social media to educate your customers and community with relevant information. Make sure you are sharing links to blog posts or downloads that are beneficial to your audience. Depending on the type of voice you have on social media, sprinkle in some fun information every now and then. You don’t want your social media timelines to be one long continuous stream of just your content. If you do post information from outside sources, make sure it’s in line with the content you are already sharing on social media. Here are some examples of how Twitter accounts can go awry(avoid these mistakes).

Proofread your posts

Ah proofreading, that annoying final step before you publish a blog post, send an email newsletter or post a tweet. While it does take some extra time, and sometimes an extra set of eyes, it is a crucial step to take before sharing on social media. Grammatical errors and misspelled words only lower your credibility. Completely read through your posts before you share them. Often times you will notice a word might not be spelled wrong, but you used the wrong word all together. If grammar isn’t your thing, have someone else in the office review your posts.

Test the links

Again, this is another critical step you need to take before sharing on social media. If you’re using a tool like Hootsuite to schedule your tweets or a link shortening site like Bit.ly, you need to double check your links. It can be really easy to accidentally copy and paste the wrong link into a tweet, completely screwing up everything. Followers will think they are going to read a blog post about one thing and then you send them to a completely different site. You can easily avoid this social media disaster by going back and testing your links. It will save you from being called out by your Twitter followers or Facebook fans.

Did you incorporate videos or pictures?

Visual content performs really well on social media. If your graphic designer spent time putting together images for your tweets or Facebook posts, remember to use them! Also, if you mention in your post to watch the video or get details from the image, you should probably include them or risk confusing the heck out of your followers. Take a moment to make sure you include any images or videos you mention in your post.

Even the social media pros need to review status updates and tweets before they publish them. Use this checklist before you post on social media to avoid embarrassing your brand and confusing your followers. When it comes to flubbing on the Internet, people have a hard time forgetting about what you did. Trust me, you’ll be thankful you took those extra 10 minutes to save yourself from a lifetime of embarrassment.

(By Roundpeg)

Why Your Lead Generation is Failing and How to Fix It

Does your B2B business struggle with quality lead generation? Join the club. 

B2B companies often list lead generation as the single biggest obstacle for their business, and it’s no wonder. In the world of Inbound Marketing, there are no magic bullets. There’s no one thing that will bring in a ton of leads. What Inbound Marketing does – and does very well – is attract high-quality leads through strategically-targeted, integrated campaigns. If you’re looking for overnight success, keep looking (and good luck to you). If you’re looking for steady, reliable, measurable growth, Inbound is where it’s at.

But you’ve heard this all before, and you’re probably using Inbound Marketing in some form since 86% of B2Bs are already using content marketing.

You may be regularly updating your Facebook, blasting out content on LinkedIn, tweeting like mad and spending a respectable amount on paid search, but you’re still not seeing the results you want. So what’s the problem? My guess is lack of strategy.

At its core, Inbound Marketing can be summed up in one word: story. You can’t effectively execute any campaign without first knowing what your story is and how to tell your story to the right audience.

Know Your Story

This isn’t a slogan or a catch phrase – this is your value proposition. This is home page material: what your company does, how it benefits your customers, and why they should choose you over your competitors. It’s as simple as that. Strive to create a value proposition that is direct, compelling, and easily digestible.

If it can’t be clearly explained in one or two sentences, then it probably needs some re-valuation.

Here are some examples of companies with excellent value propositions:

HubSpot

“Grow your business. More than 13,500 companies in over 90 countries use HubSpot’s marketing and sales software.”

MPW Engineering Solutions

“A Highly-Skilled, Well-Regarded, Multi-Disciplinary MEP Engineering Firm with an Emphasis on Mechanical, Electrical, Plumbing, Fire Protection and Refrigeration Engineering Solutions.”

KISSmetrics

“Track, analyze and optimize your digital marketing performance. We show you what's working and what's not across all campaigns, mobile and web."

The Criterion Collection

“The Criterion Collection is dedicated to gathering the greatest films from around the world and publishing them in editions of the highest technical quality, with supplemental features that enhance the appreciation of the art of film.”

Right out of the gate, tell your audience what you do and how that would benefit them. You want to position yourself in your industry and differentiate yourself from your competition. Show them that choosing you is the best choice that they could make.

How to create a value statement in 3 easy steps:

1. Identify how your product or service will benefit the customer.

2. Link those benefits to how valuable your product or service is to the customer.

3. Position yourself in your industry and differentiate yourself from your competition.

Make it clear that you know who your target customer is, that you truly understand their goals and challenges (more on this in the next section), and, when it  comes to solving their problems, choosing your company is the best choice they could make.

Once you have this nailed down – once you know your story – then it’s time to start sharing it with your audience.

Tell Your Story to the Right Audience

Buyer Personas are representations of your “ideal customers,” composited from interviews, observations, and industry trends. They’re generalized characters that emphasize the various needs, wants, goals, challenges, and pain points of your real and potential customers. You learn about who they are, what interests them, and where they go for information. But you learn more than that – more than just the Who’s and the What’s. You learn the Why’s and the How’s. These insights drive every component of the Inbound Marketing process.

After you have your value statement and your Buyer Personas, it's time to put them to use.

Drive High-Quality Lead Generation with Buyer Personas

1. Create original content tailored specifically for your Buyer Personas

Address the needs, goals, and pain points of your ideal customers. They’re already online searching for these things, so this is your way of creating and giving them valuable information that they need. Write blogs, create videos, and publish eBooks and white papers. Discover the information that your Personas desire, then create it for them.

2. Rework your existing content

If you have a great blog post about “Tips for Effective Project Management” and you discover that your ideal customers include architects, tweak your post to be specifically about their industry. This may take as little as new introduction and a few additional sentences, or it may be slightly more involved. Either way, you’ve got the content already there and laid out, all you have to do is make it more targeted to reboot it as part of a lead generation campaign.

3. Utilize the right channels

Identify the various communities, social networks, and websites where your ideal customers spend their time. These are the places where you’ll share all of this highly-targeted content we’ve just outlined. Share and promote links to blog posts, CTAs (Call-To-Actions), landing pages, and free resources. The idea behind sharing things on multiple social platforms is simple: drive visitors back to your website for more information, and convert those visitors into leads.

4. Give away tools

Driving visitors to your website opens up a world of opportunities. One of the best way to convert visitors into leads is to give them free stuff in exchange for their contact information. This is called “gated content,” and it can be anything from “Download your free eBook” to “Request a free estimate.” All the visitor has to do is fill out a form with their name and email before the download begins. And voilà! That visitor is now a contact in your system and a lead for you to guide through your sales funnel.

5. Curate content on your social channels

Don’t limit yourself strictly to creating and reworking your own content for your audience to devour – you’ll never be able to keep up, especially on social media. You can continue to attract and engage those coveted high-quality leads using the same methods that we’ve already discussed – by sharing content that’s important to them. Even though the content is not originating with your company (and therefore doesn’t directly drive them back to your own website), your audience will continue to see you as a valuable resource for the content that they crave.

6. Personalize the experience

Let’s say your ideal customers consist of architects, electricians, and the construction firms. They all work together, but each of those industries needs different things from your business. Wouldn’t it be amazing if when each of them visited your website, your site was personalized for their specific industry? With HubSpot’s powerful smart tools, your site can do just that. If a visitor visits your site for the first time and exchanges their information for access to your free content, then your site will remember them in the system and every subsequent visit will be even further tailored to their specific needs.

If an electrician visits your site for the second time, your home page would be displayed as an alternate version just for that industry. Pretty cool, right? It is an incredibly powerful tool.

Conclusion:

Having a strong, clear value proposition and knowing who your ideal customers are is the foundation for building all of your successful Inbound Marketing campaigns. Take this information, know your audience, perfect your story, and get started on generating some high-quality leads.

(Original content by: Dave Smith)

These SEO tips will help you in the year 2015

These simple tips to improve Search Engine Optimization results can take the form of a few simple steps that should be followed to improve the position of a Webpage in Google and Bing rankings. Although getting the ranking as high as possible in search results, it is also important to make sure any website design used are as up to date as possible and offer fast response times for the user. It is important to remember that SEO is one of the most important aspects of marketing for any business or individual looking to drive business through their Website and see as much traffic view their services and products as possible on a regular basis.

Creating the best possible Website

One aspect of online marketing and sales to always keep in mind is the fact that most internet users only give a webpage a small amount of time to load before moving on to a similar site. Presenting your SEO content in the best possible way should always be done using a template that allows the page to load as fast as possible. Content can use a variety of media, including text, pictures, video and audio to attract users to a website. Making sure video, pictures and audio are not too large to load in a short amount of time is a good way of speeding up loading times and limiting the number of lost customers and clients.

Attracting Customers to your Website

Your website may be filled with the best SEO content available, but if users are not attracted to it there is little chance of new customers arriving at your site. A good starting point should always be to create a Site with a short, but descriptive URL that can easily be remembered by customers. A major part of SEO content is now the creation of a short website description that is shown with your result on a specific search engine. Creating a catchy and descriptive short introduction to the page should be given as much importance as the content itself as internet users make quick decisions on viewing webpages based on what they see during an online search.

Update SEO Content, Titles and Pictures

In the past, the actual content included on a website was often given a low priority over the inclusion of keywords at a specific density. Improvements made to algorithms included by major search engines now make it more important than ever that each piece of SEO content is well written and presented correctly when using a template. Updating content on a regular basis is a good way of making sure potential clients return on a regular basis to a particular Site is always a good idea, with well-presented and accurate titles and pictures also an important part of web design.

Take Advantage of Google+

One of the fastest growing areas of Social Media and Internet searches is the use of Google+. Free to join and use, your followers can keep track of your content and view your profile on a regular basis by viewing the information held on this platform. Having a large number of followers and making sure that your profile is included across a large number of circles is a good way of driving up traffic to your website and content. As Google introduces more and more authorship platforms and details, being aware and a member of these sites is more important than ever.

Look for Errors and Problems with Google and Bing

The major search engines of Google and Bing have introduced Webmaster tools that can be used by any registered website to check for problems that reduce search engine results and lower rankings during searches. Even when using a template to create a website links and other content may be out of date and be classed as an error by search engines, which lowers the ranking of any website. A simple registration process is undertaken, which is followed by the owner of a site being notified of any issues that can then be worked on to improve the SEO content and the ranking of their website during online searches.

Getting Started with Google Analytics - Basic Terms

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

There a few terms you should know about Google Analytics. You’ll see them often in your Google Analytics data, and you’ll use them when you need.

Dimensions—A dimension is a descriptive attribute or characteristic of an object that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics.

Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.

Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.

Users—Users who have had at least one session within the selected date range. Includes both new and returning users.

Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.

Pages/Session—Pages/session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Session Duration—The average length of a session.

Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).

New Sessions—An estimate of the percentage of first-time visits.

Goals—Goals let you measure how often users take or complete specific actions on your website.

Conversions—Conversions are the number of times goals have been completed on your website.

Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic.

Acquisition—Acquisition is how you acquire users.

Behavior—Behavior data helps you improve your content.

What do you think? Have you used all of your Google Analytics options? 

Keep in touch we'll update other information about the Google Analytics.

Rolling Out the Mobile-Friendly Update

Google has stated that the new mobile update will have more impact on search results than the previous Panda and Penguin updates.

As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update:

• Affects only search rankings on mobile devices
• Affects search results in all languages globally 
• Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. 

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren't mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

Google Panda Updates in SEO

What is Google Panda?

Google Panda is Google's search results ranking algorithm that was first released in February 2011. The Google Panda designed to lower the rank of low-quality sites or thin sites, and helps higher-quality sites to get on top of the search results.

Many websites with large amount of advertising, or those with low quality or duplicate content, saw a huge effect in the rankings. Ever since Panda was launched, there have been many updates.

Ranking factors

Google Panda is designed to filter low quality sites and/or pages from ranking well in the search engine results page (SERP).

Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.

Google says it only takes a few pages of poor quality or duplicated content to hold down traffic, and recommends such pages be removed, blocked from being indexed by the search engine.

Updates

For the first two years, Google Panda updates were rolled out about once a month but Google stated in March 2013, that future updates would be integrated into the algorithm and, therefore, less noticeable and continuous.

Google released a "slow rollout" of Panda 4.1 for the week of September 21, 2014.

Google has announced that the latest version of its Panda Update has been released which means a filter designed to penalize “thin” or poor content from ranking well.

For the record, here’s the list of confirmed Panda Updates as follows:

1. Panda Update 1, Panda 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, Panda 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8, Panda 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
26. Panda Update 26, Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced)
27. Panda Update 27, Panda 4.1, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced)

The above is the Panda updates list since it started. Get in touch for other updates in SEO.