Off-Page SEO Techniques for Beginners

SEO - Search Engine Optimization

SEO stands for Search Engine Optimization the process of analyzing and optimizing the website. It has two ways; On Page SEO and Off Page SEO.

On Page SEO is a optimization of Meta tags, title and header tag, ALT tags, etc. It also contains sitemap creation and implementation, robots.txt, analysis of websites, to check duplicate content, etc.

Off page SEO techniques is to build backlinks and to generate traffic in order to get the ranking in the search engine. It has different types of techniques to build links and generate traffic.

The backlinks and traffic is very important for the website to generate business and ROI.

Link Building:

Link building is to build links back to your page/website from other blogs or websites. Search engines count every number of links and quality of links of your websites/webpages. These backlinks help to increase the ranking in the search engine and you will stay top in the Google search engine.

There are various Off Page SEO Techniques :

• Directory Submissions
• Social Bookmarking
• Article Submissions
• Forum Posting
• Blog Posting and Commenting
• Social Media Marketing and Optimization
• Press Releases
• PPC (Pay Per Click)

Directory Submissions:

There are different types of diretories available on the internet. You need to choose high page rank directory sites and submit your website through this directories.

You need submit your website title, link and short description through the directories. But make sure that you are choosing correct cateory while submit it.

Social Bookmarking:

It is an one of the effective off-page techniques to generate traffic. Here, you need to register bookmarking websites to submit your website details. In this techniques, you can bookmark your website details or submit website links.

Some of the important bookmarking websites: Digg, Delicious, Stumbleupon, etc.

Article Submissions:

Article submissions means to submit service or product related articles through the article submission websites. Create articles with 400-600 characters and submit it through the different types of article sites.

Forum Posting:

There are different types of forum sites. People are used to discuss on the different topics. You need to just search for the related topic and start the discussion. You can also create new discussion. Make sure that your profile should be strong with all the details. Some forum sites helps to create a signature. These signatures help to generate links and traffic.

Blog Posting and Commenting:

Create service or product related blogs and use 2-3 links while creating blogs. Also you can comment on some other blogs. It will help to generate traffic to your website.

Social Media Optimization:

It is the process of sharing the content of your website over the social networking sites. Create the social communities on the social networking sites like Facebook, Twitter, etc and post your content with the links.

Press Releases:

In this, you can submit the press releases in the press release websites. If your website introduces new product or things, create the press releases and submit them over the press releases websites.

PR Sites: PRWeb.com, Whatech.com, MyPRGenie, Wattpad, etc.

PPC (Pay Per Click):

PPC is a pay per click and it is also called Cost Per Click (CPC). It is the paid SEO techniques to generate traffic to your websites. In this, create the ad and run this ad campaign through the Google adwords.