Google New Update on Mobile
Following today's mobile-friendly algorithm change,
Google notes that the update won't necessarily push sites that aren't optimized
for mobile down to the bottom of the rankings.
The search juggernaut evaluates websites based on 200
criteria, mobile-friendliness only being one of them. "Non-mobile-friendly
sites may still rank high if they hold great content the user wants,"
according to a post on Google's Inside Search blog.
However, while having a mobile-friendly site isn't
mandatory to rank on Google, it can only help. Per the company's internal
research, nearly three-quarters of users prefer - and are more likely to return
to - mobile-friendly sites.
Google urges advertisers to avoid problems like small text,
too-big pages that require horizontal scrolling, and links that are too close
together to be easily clickable. It also introduced a mobile-friendly
badge to its search results in November. Additionally, Google has provided
resources for webmasters, such as the Mobile-Friendly Test and a tutorial on
its website.
Since announcing the algorithm in February, Google has seen
a 4.7 percent increase in mobile-friendliness.
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